Wiggins gets a custom motorhome
More photos at mclarensportshomes.co.uk
Every year Ag2r La Mondiale announce the value of the publicity generated by their pro cycling team, a multiple of the sponsorship money paid in. The calculation is more an estimate but here’s a chart of the claimed value of the publicity per year.
It turns out 2014 was only a tiny improvement, despite a podium in the Tour de France and all the apparent coverage for Péraud and Bardet.
Adjust for inflation and 2013 and 2010 were actually better years.
The moment Eddy Merckx was beaten in the Tour de France by Bernard Thévenet.