In recent years cosmetics and beauty companies have been pushing to promote their products to a male market. But it’s not new of course.
Here’s Raymond Poulidor promoting Gibbs Sport hairspray. The Frenchman was a top cyclist from the 1960s and 70s. Is the spray any different from the women’s version, apart from the packaging?
Poulidor still sports the same haircut today but whether he uses hairspray is not known.