Tags: ads

In recent years cosmetics and beauty companies have been pushing to promote their products to a male market. But it’s not new of course.
Here’s Raymond Poulidor promoting Gibbs Sport hairspray. The Frenchman was a top cyclist from the 1960s and 70s. Is the spray any different from the women’s version, apart from the packaging?
Poulidor still sports the same haircut today but whether he uses hairspray is not known.

In recent years cosmetics and beauty companies have been pushing to promote their products to a male market. But it’s not new of course.

Here’s Raymond Poulidor promoting Gibbs Sport hairspray. The Frenchman was a top cyclist from the 1960s and 70s. Is the spray any different from the women’s version, apart from the packaging?

Poulidor still sports the same haircut today but whether he uses hairspray is not known.

Tags: Poulidor Ads

Terpstra, Boonen and Stybar promote a special offer for towels when you fill up your car with fuel at Q8.
I hope they were well paid.

Terpstra, Boonen and Stybar promote a special offer for towels when you fill up your car with fuel at Q8.

I hope they were well paid.

Tags: ads

Sidi are still serving up the ad with Ivan Basso and Vincenzo Nibali for 2012.

Sidi are still serving up the ad with Ivan Basso and Vincenzo Nibali for 2012.

Tags: ads

Leeked images of the Campagnolo Record groupset.
Far from being leaked, many “sneak peak” exclusives in the media are pumped out as part of a marketing program. We see it in the cycling trade but it happens across all consumer goods.
Done well, it can whet your appetite. But often you can spot the false leaks from a long way.

Leeked images of the Campagnolo Record groupset.

Far from being leaked, many “sneak peak” exclusives in the media are pumped out as part of a marketing program. We see it in the cycling trade but it happens across all consumer goods.

Done well, it can whet your appetite. But often you can spot the false leaks from a long way.

Tags: ads


"The hardest race in the world in the most beautiful country in the world”.

Who would argue with this? The Giro d’Italia unveils its poster for 2012, via Italian Cycling Journal. 

"The hardest race in the world in the most beautiful country in the world”.

Who would argue with this? The Giro d’Italia unveils its poster for 2012, via Italian Cycling Journal

Tags: giro ads